L'Oréal is one of the leading brands in the FMCG sector. L'Oréal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of L'Oréal:
Quick Glance:
Above are the strengths in the SWOT Analysis of L'Oréal. The strengths of L'Oréal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the L'Oréal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in L'Oréal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of L'Oréal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the L'Oréal SWOT analysis.
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About L'Oréal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
L'Oréal Overview | |
---|---|
Parent Company |
L'Oréal |
Category |
Personal Care brands- Cosmetics |
Sector | |
Tagline/ Slogan |
Because you’re worth it |
USP |
L'Oréal best caters to the beauty demands of women of different cultures through constant research and innovation |
L'Oréal STP | |
Segmentation |
Women of upper middle class |
Target Market |
Affluent young & elderly women looking for beauty products |
Positioning |
L'Oréal offers high end brand in beauty & cosmetic products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to L'Oréal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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