LINE is one of the leading brands in the IT & Technology sector. LINE SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of LINE:
Quick Glance:
Above are the strengths in the SWOT Analysis of LINE. The strengths of LINE looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the LINE SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in LINE SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of LINE are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the LINE SWOT analysis.
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About LINE
The table below gives the brand overview along with its target market, segmentation, positioning & USP
LINE Overview | |
---|---|
Parent Company |
Line Corporation |
Category |
Application - Messaging & Calling application |
Sector | |
Tagline/ Slogan |
Line More Be Closer |
USP |
LINE offers creative stickers along with its chats & video calls |
LINE STP | |
Segmentation |
All Internet Users |
Target Market |
Customers who need personalized messenger application (Relatively younger segment) |
Positioning |
LINE offers free Messaging, Voice & Video Calls Whenever, Wherever |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to LINE. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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