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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11405
2 360 Degree Branding 52510
3 4 Ps of Marketing 92189
4 4 R’s of Marketing 33284
5 40 40 20 Rule 16496
6 5 Cs of Marketing 97693
7 7Ps Booms Bitner 25543
8 A/B Testing 6162
9 Abbrochment 7906
10 Above the Line 13604
11 Acquisition Integration Approaches 13506
12 Action Device 2721
13 Active Customers 8136
14 Active Listening 8062
15 Active Marketing 8684
16 Activity Report 16910
17 Actual Product 30668
18 Actual Value 9988
19 Adaptive Marketing 15619
20 Adaptive Selling 10641
21 Add-On Sale 10424
22 Additional Mark-On 20881
23 ADL Matrix 36147
24 Administered Price 7976
25 Administered VMS 28538
26 Adopter Categories 25031
27 Adoption Process 17881
28 Advertiser 9264
29 Advertising 44298
30 Advertising Appeal 48525
31 Advertising Appropriation 6722
32 Advertising Awareness 15142
33 Advertising Brief 18311
34 Advertising Budget 34438
35 Advertising Campaign 7983
36 Advertising Channel 24960
37 Advertising Copy 36897
38 Advertising Coverage 10262
39 Advertising Elasticity of Demand 16795
40 Advertising Frequency 8496
41 Advertising Media 79043
42 Advertising Message 22279
43 Advertising Plan 18361
44 Advertising Research 18688
45 Advertising Strategy 14296
46 Advertising Supplement 11938
47 Advertising Theme 27688
48 Advertising to Sales Ratio 10755
49 Advertising Weight 7272
50 Advertorial 6523
51 Affinity Marketing 6645
52 Affirmative Disclosure 6888
53 After-Marketing 13832
54 Age and Life Cycle 12711
55 Agency of Record 5456
56 Aggressive Exporter 3087
57 Aided Recall 11901
58 AIO- Activities, Interests and Opinions 30299
59 All the Traffic Will Bear 8169
60 Alternative Close 12951
61 Alternative Evaluation 22207
62 Alternative Media 11297
63 Ambient Media 9759
64 Ambush Marketing 5378
65 Ansoff Matrix 40376
66 Arrow Information Paradox 6206
67 Asset Led Marketing 10749
68 Assumptive Close 7471
69 Atmospherics 6761
70 Attitude 21807
71 Attitude Survey 11873
72 Attitudinal Research 10393
73 Audience Profile 15299
74 Automatic Merchandising 5498
75 Autoship 8872
76 Available Market 24690
77 Average Price Paid 3332
78 Average Profit 21713
79 Awareness, Attitude and Usage (AAU) 5310
80 B2B Marketing 9236
81 Back End 15077
82 Backgrounder 6988
83 Balanced scorecard 9888
84 Balloon Test 7431
85 Barometric Price Leadership 17419
86 Barter 5851
87 Bass Diffusion Model 6680
88 Battle of Brands 7206
89 BCG Matrix 19530
90 Behavioral Segmentation 62232
91 Benefit Segmentation 31404
92 Benjamin Franklin Method 3322
93 Blind Box Ad 9727
94 Blue Ocean Strategy 17694
95 Body Copy 26636
96 Bonus Scheme 10327
97 Boomerang Method 10761
98 Bottom Up Forecasting 6031
99 Bottom-Up Pricing 13288
100 Brand 11336
 
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