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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
1 24x7 11479
2 360 Degree Branding 52889
3 4 Ps of Marketing 92678
4 4 R’s of Marketing 33429
5 40 40 20 Rule 16580
6 5 Cs of Marketing 98001
7 7Ps Booms Bitner 25644
8 A/B Testing 6202
9 Abbrochment 7961
10 Above the Line 13677
11 Acquisition Integration Approaches 13561
12 Action Device 2776
13 Active Customers 8202
14 Active Listening 8093
15 Active Marketing 8771
16 Activity Report 16996
17 Actual Product 30805
18 Actual Value 10092
19 Adaptive Marketing 15666
20 Adaptive Selling 10715
21 Add-On Sale 10498
22 Additional Mark-On 20966
23 ADL Matrix 36361
24 Administered Price 8009
25 Administered VMS 28620
26 Adopter Categories 25137
27 Adoption Process 17932
28 Advertiser 9329
29 Advertising 45039
30 Advertising Appeal 48971
31 Advertising Appropriation 6789
32 Advertising Awareness 15265
33 Advertising Brief 18418
34 Advertising Budget 34672
35 Advertising Campaign 8035
36 Advertising Channel 25092
37 Advertising Copy 37109
38 Advertising Coverage 10342
39 Advertising Elasticity of Demand 16960
40 Advertising Frequency 8547
41 Advertising Media 79609
42 Advertising Message 22348
43 Advertising Plan 18499
44 Advertising Research 18806
45 Advertising Strategy 14386
46 Advertising Supplement 12008
47 Advertising Theme 27897
48 Advertising to Sales Ratio 10833
49 Advertising Weight 7327
50 Advertorial 6568
51 Affinity Marketing 6697
52 Affirmative Disclosure 6936
53 After-Marketing 13940
54 Age and Life Cycle 12791
55 Agency of Record 5494
56 Aggressive Exporter 3129
57 Aided Recall 11996
58 AIO- Activities, Interests and Opinions 30467
59 All the Traffic Will Bear 8247
60 Alternative Close 12996
61 Alternative Evaluation 22322
62 Alternative Media 11411
63 Ambient Media 9800
64 Ambush Marketing 5410
65 Ansoff Matrix 40562
66 Arrow Information Paradox 6303
67 Asset Led Marketing 10856
68 Assumptive Close 7510
69 Atmospherics 6832
70 Attitude 21985
71 Attitude Survey 11969
72 Attitudinal Research 10481
73 Audience Profile 15360
74 Automatic Merchandising 5537
75 Autoship 8956
76 Available Market 24871
77 Average Price Paid 3375
78 Average Profit 21801
79 Awareness, Attitude and Usage (AAU) 5370
80 B2B Marketing 9359
81 Back End 15171
82 Backgrounder 7067
83 Balanced scorecard 9929
84 Balloon Test 7493
85 Barometric Price Leadership 17513
86 Barter 5884
87 Bass Diffusion Model 6720
88 Battle of Brands 7262
89 BCG Matrix 19677
90 Behavioral Segmentation 62518
91 Benefit Segmentation 31475
92 Benjamin Franklin Method 3380
93 Blind Box Ad 9863
94 Blue Ocean Strategy 17740
95 Body Copy 26718
96 Bonus Scheme 10378
97 Boomerang Method 10840
98 Bottom Up Forecasting 6089
99 Bottom-Up Pricing 13358
100 Brand 11393
 
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